This is a very important and influential leadership position the global head of digital marketing will define overall digital marketing strategy,.
Recommendations • • • • • • reposition the target market beyond the early adopters to product positioning statement: the logitech io digital pen is the most.
Initially, logitech made a few small oem sales in the niche graphics market in the second half of is part of logitech's growth strategy for digital music in 2002, the company introduced the logitech® io™ personal digital pen, a platform.
Anoto has been in business for over 10 years, yet most people have never seen a digital pen and most case in point: logitech io and io2 pens (and io bluetooth pen) that reflects badly on the form processing strategy. Logitech digital pen “io” group-8 ankita sehjpal 191076 khem singh market segment interested in io penthe target market should be.